Their website says this:"Heads Up! is a company designed to provide expert information and products for special needs children. Our items have been selected to accommodate various learning styles and strengths, regardless of curriculum used. These special needs products have been found to be especially helpful for children who are distractable or hyperactive.
Your child does not have to have special needs in order to get the benefits of their products. These Heads Up Frames and readers help all children that need a little help staying focused. If your child is struggling with reading of any kind then I would urge you to take the time to try these.